Shortlist Announcements Spike Sales

Around awards time, there’s always a swell of debate: do they or don’t they? Affect sales, that is. Canada’s Quill Blog brings some great news: at least in the case of the Giller Awards, they do:

According to just-released statistics from BookNet Canada, the shortlist announcement for the Scotiabank Giller Prize sparked a sales spike that averaged a 388% increase in weekly sales for the listed titles.

You can read the piece from Quill & Quire’s blog here.