Julie & Julia Inspires Book Sales … and More

Though it’s not unusual for a successful movie to spur the sale of related item, cookbooks and cookware are not usually among the things moviegoers line up for. From The Guardian:

Film merchandising usually comes in the form of unnecessary plastic objects or high-calorie fast food special offers, from Transformer toys to McDonald's tie-ins. It's an unusual movie that triggers sales of cordon bleu recipe books and Le Creuset cookware. But the latest Meryl Streep film, Julie & Julia, is having just that effect.

The 40th anniversary edition of Child’s Mastering the Art of French Cookery, was published by Knopf in 2001. At the time of this writing, the book was riding the #1 spot at Amazon.

The Guardian’s piece is here.