Wednesday, May 05, 2010

Subscribing to A New Marketing Theory

Rap Sheet contributor and award-winning novelist Mark Coggins (The Big Wake-Up) today adds his voice to The Huffington Post with a thoughtful piece about the changing way books are marketed:
What do the memoirs of Ulysses S. Grant and Young Junius, a forthcoming crime novel by Seth Harwood, have in common? At first blush, not a whole heck of a lot. But if you do a little research, you'll find they share at least one characteristic: the way they were first brought to market.


Coggins, who knows his way around both the publishing and high tech industries, has some salient things to add to this conversation:

In this age of eBooks and print on demand (POD) technologies, the benefits of the approach may not be obvious [but] releasing fewer books of higher quality for a select audience can have advantages over the mass-market-oriented, swing-for-the-fences mentality that now grips mainstream publishing.

The Huffington Post piece is here. Subscription sign-up for Harwood’s new novel begins today.

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