Rap Sheet contributor and award-winning novelist Mark Coggins (The Big Wake-Up) today adds his voice to The Huffington Post with a thoughtful piece about the changing way books are marketed:
What do the memoirs of Ulysses S. Grant and Young Junius, a forthcoming crime novel by Seth Harwood, have in common? At first blush, not a whole heck of a lot. But if you do a little research, you'll find they share at least one characteristic: the way they were first brought to market.
Coggins, who knows his way around both the publishing and high tech industries, has some salient things to add to this conversation: