Thursday, July 29, 2010

And the World Was Never the Same

Is it my imagination, or are the myriad paperback books on my shelves looking just a wee bit prouder this week?

As The Baltimore Sun’s Read Street blog observes, it was 75 years ago this week that Penguin Books “brought out the first modern paperback. The idea came from British publishing exec Allen Lane, who was seeking a respite from a Depression-era revenue slump. The cheap, convenient, color-coded format caught on with readers and within months Penguin books were selling in the millions. Today, half of the books bought each year are softcover, the [U.S.] Census Bureau says.”

READ MORE:Paperback Birthday Update,” by Bill Crider (Bill Crider’s Pop Culture Magazine).


Blogger David Abrams said...

Well, I know *my* books are standing taller and prouder this week! Penguins are the essential volumes in any serious reader's library. They've kept me going for more than 30 years. Thanks for reminding us of the goodness of the bird's books.

David Abrams
(P.S. I'm giving away a Penguin of the reader's choosing this week at my blog)

Friday, July 30, 2010 at 8:02:00 AM PDT  

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