While the e-book price wars heat up, a more basic debate is afoot. Forget what kind of electronic book is actually better, which is faster? Electronic books? Or the traditionally printed variety? A recent study delivers some surprising answers. From PCWorld:
It will take you longer to read a book on an iPad or Kindle compared to the printed page, according to a recent study. Dr. Jakob Nielsen of the Nielsen Norman Group -- a product development consultancy that is not associated with Nielsen, the metrics company -- compared the reading times of 24 users on the Kindle 2, an iPad using the iBooks application, a PC monitor and good old fashioned paper. The study found that reading on an electronic tablet was up to 10.7 percent slower than reading a printed book. Despite the slower reading times, Nielsen found that users preferred reading books on a tablet device compared to the paper book. The PC monitor, meanwhile, was universally hated as a reading platform among all test subjects.The full piece is here.
Labels: electronic books