Long-time friend of January, publicist extraordinaire Fauzia Burke, offers up her best advice for digital marketing success for authors via The Huffington Post today:
There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term.We’ll give them to you fast and dirty, but check out Burke’s HuffPo piece for the full skinny.
1. WebsiteBurke is the founder and president of FSB Associates, long recognized as the first -- and still one of the best -- book-focused publicity firms with an emphasis on the interwebs.