Monday, April 16, 2012

Knock Off Books Fooling Consumers

You get what you pay for. If you buy a “Gucci” handbag for a fraction of the expected cost on Canal Street, you should not express surprise when the purse doesn’t last as long is not, in fact, made by Gucci at all.

The thing about that knock off handbag is you probably have to go out of your way to get and find it. In the wild west of 21st century online booksales, however, it turns out that is not the case. From Forbes:
There are a number of books on Amazon with similar titles to much more popular ones. Fifty Shades of Grey, the steamy romance novel that has created buzz around the world, is the No. 1 selling book on Amazon. Also available on Amazon: Thirty-Five Shades of Grey. Both books are written by authors with two first initials – E. L. James and J. D. Lyte – and both are the first in a trilogy about a young girl who falls for an older, successful man with a taste for domineering sex. The publisher of the bestseller Fifty says the book is "a tale that will obsess you, possess you, and stay with you forever." The author and publisher of Thirty-Five, which came out in early April, apparently believe that description fits their book as well, word-for-word. Also selling on Amazon is I am the Girl with the Dragon Tattoo and Twilight New Moon. Neither is the book you are likely looking for.

And if you want to buy bestseller Thinking, Fast and Slow on Amazon, be careful where you click. A number of Amazon shoppers looking for the book by Nobel Prize-winning economist Daniel Kahneman ended up with Fast and Slow Thinking by Karl Daniels, which until recently was also on Amazon. Says Kahneman of his doppelganger, "There is no such expert, it's a rip-off. The comments on it are quite amusing – rather shocking that Amazon allows this sort of thing."


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