Tuesday, April 28, 2015

Chinese Reading Up, But Digital Wins Out

A survey conducted by the Chinese Academy of Press and Publication has shown that while the amount of time Chinese spent on reading books, newspapers and magazines all increased in 2014, digital media have overtaken traditional books as the most read media in China.
The survey, conducted from September, polled the reading habits of about 35,500 adults in 29 provincial divisions. From China.org:
The survey … revealed that 51.8 percent of the respondents read on their mobile phones while 49.4 percent on ordinary computer and 5.3 percent on e-reader such as a Kindle. 
Tablet computers were first listed this year and 9.9 percent of those surveyed used them.
Digital reading has picked up quickly. In 2008, only about 24.5 percent of respondents read digitally. About 22.3 percent of Chinese adults read e-books in 2014, up from 19.2 percent in previous year.
Each person read 3.22 e-books on average, up from 2.48 in 2013, while 4.56 books were read per capita in 2014, slightly down from 4.77 in 2013.


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