Friday, July 30, 2010

iPad Owners “Selfish Elite”

Were you an enthusastic early adopter? Are you one of the ones who stood in line for an iPad when they first came out? If so, a new survey says you are among the "Selfish Elite.” From the Mail Online:
Are you wealthy, sophisticated and smart but don’t care about anybody else?

The chances are you own an iPad.

A survey has revealed the typical person who has bought Apple’s latest gadget is unkind and has little empathy for others.
But if you tut-tutted the iPad’s introduction, don’t nod your head in self-satisfaction quite yet: you, also, are not in the clear:
Whilst those that own an iPad are uncaring and selfish go-getters, those who criticise the device are branded by the survey as ‘independent geeks’.

Attacking the device gives them an ‘identity statement’, said Mr Koelkebeck, that helps them cope with their own failings.

‘As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.’
Not sure exactly who is expected to benefit from this survey -- and is this information that anyone really needs? In any case, the Daily Mail piece is here.


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